This dating app is aiming to be a real ‘ghost’ buster
Coffee Meets Bagel, the four-year old San Francisco-based dating app, will revamp itself this week with a mission to eliminate “ghosting” — even as it looks to spur more romantic connections.
Ghosting — in which a dating-app user stops responding to another’s messages without notice or explanation, even after going out on one or more dates — has become an epidemic with the rise of Tinder, according to Coffee Meets Bagel co-founder Dawoon Kang.
“Tinder has propagated this swiping culture where a ton of people are feeling jaded about dating and dating apps,” according to Kang. “People are getting ghosted like crazy.”
Ghosting was already addressed pretty well in the first version of Coffee Meets Bagel. That’s because users each day were served just one single “bagel,” or romantic prospect, each day.
The idea was that women in particular don’t relish swiping through mounds of dating profiles as they search for a serious prospect, according to Kang.
Men, on the other hand, have consistently griped about the app’s one-bagel-a-day policy, she admits.
Indeed, while men account for 60 percent of dating-app users, they’re also twice as active as their female counterparts. The annoying result: men are sending 75 percent of the messages.
“Women feel overwhelmed, and the guys are frustrated because the women aren’t responding,” Kang says.
Accordingly, a compromise has been struck.
In a new feature called "ladies choice," men will be served up to 21 bagels per day, while women may receive as many as five. In the case of the women, however, all the bagels they’re served are men who have already expressed interest in them.
The app feels that will lead to less ghosting.
In addition, Coffee Meets Bagel’s algorithms give priority to men who match the interests of a given woman, as well as characteristics that have attracted the woman in the past.
“Women are much more focused on the quality and safety aspect of it,” Kang told The Post. “And now, they can give the attention to your profile that it deserves, because she knows she’s spending time with people who are serious about her.”
A recent pilot in Hong Kong of the new features was a big success, boosting connections by 87 percent.
“Women really like the fact they have control,” Kang says. “They’re not wasting time on guys that aren’t interested.”
The new features was launch in New York City on Tuesday. The Big Apple is the app’s largest market with 66 million matches engaging in more than 23 million chats to date.
Last year, Coffee Meets Bagel closed on $7.8 million in Series A venture funding. While the app isn’t yet profitable, monetization features that allow users to buy virtual coffee beans to get more info on romantic prospects are generating enough cash to get the app through this year.
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