presidential election boosts TV ratings — but ad sales plummet

The presidential election has been a boom for TV ratings — capturing every move made by Hillary Clinton and Donald Trump — but a disaster for channels hoping to cash in on big money political ad spending.
Spending on TV ads has plummeted 60 percent this cycle, compared to 2012, a blow to TV broadcaster.


Only a slight $146 million has been spent since April; by contrast, in the same time period in the 2012 race, a whooping $373 million had been plunked.
The drop is largely caused by Donald Trump relying on free media coverage — and not spending a dime on political TV advertising until this week.
The Trump campaign began its first ad campaign, backed by a relatively modest $4.9 million. The Clinton campaign and its main super PAC, Priorities USA, have spent at least $104 million on TV advertising so far. Outside pro-Trump groups have spent at least $13.5 million up to this point.
Trump has told reporters he didn’t want to begin spending too early, because he viewed it as a waste of money.
“I don’t want to waste money now. It’s too early,”Trump said.
“I spent less money than anybody else. It used to be in the old days if you spent less money and had fewer people, you’d be called a genius,” he added.

Comments

Post a Comment

Popular posts from this blog

Britain plans to invite Trump to meet Queen Elizabeth II

Image
British officials plan to invite President-elect Donald Trump and his wife, Melania, to meet Queen Elizabeth II next summer in an attempt to cozy up him. The courtesy is being used as a “secret weapon” by the British government to coax Trump into securing a free-trade deal with them and to influence his thinking on NATO, Syria and foreign affairs, an insider told The Sunday Times of London. Trump told Brexit backers last weekend that he’s “looking forward to it” because his mother always loved the queen, a government source said.
Read more

Read are Donlad Trump is abusing Hillary Clinton even giving her a new nickname

Image
Donald Trump came up with a new insult for Hillary Clinton on Friday, calling her a “thief” and charging that she sucks up to President Obama so he will keep her out of jail over her email scandal. “Hillary hates Obama. She’s hated him for years. Bill Clinton really hates Obama. I know that as a fact,” he said at an outdoor rally in Redding, Calif., where the temperature hit 104 degrees. Trump tore into Clinton’s use of a private email server as secretary of state. “What a mess she’s in. Who would be so stupid to do what she did with her emails?” the presumptive GOP nominee said. “But I get why she did it — because she’s a thief. That’s why she did it,” he roared, adding a nickname to his usual favorite, “Crooked Hillary.” “Hillary Clinton should be in jail for what she did to our national security. She could have used a government server.” He claimed Clinton agrees with Obama’s policies only because she fears prosecution. “They are protecting her from going to ja...
Read more

Beheadings reach 20-year high in Saudi Arabia

Image
Activists stage mock executions outside Saudi Arabia's embassy in Beirut, Lebanon, on April 1, 2010, after a Lebanese man was allegedly beheaded in Saudi Arabia for performing witchcraft. Photo: AP DUBAI, United Arab Emirates — Saudi Arabia carried out at least 157 executions in 2015, with beheadings reaching their highest level in the kingdom in two decades, according to several advocacy groups that monitor the death penalty worldwide. Coinciding with the rise in executions is the number of people executed for non-lethal offenses that judges have wide discretion to rule on, particularly for drug-related crimes. Rights group Amnesty International said in November that at least 63 people had been executed since the start of the year for drug-related offenses. That figure made for at least 40 percent of the total number of executions in 2015, compared to less than 4 percent for drug-related executions in 2010. Amnesty said Saudi Arabia had exceeded its hig...
Read more